Facebook Video vs. YouTube: What you need to know.

When it comes to online video, Facebook and YouTube have a rivalry that matches the intensity of Mariah Carey vs. whichever new pop singer is being compared to her at the moment. While YouTube has the distinction of being, you know, the top platform for online video, Facebook has the community and built-in audience for some huge growth in online video that allows it to compete with the top platform for online video. It’s like the two popular kids running for class president, but one of them is the president’s kid and the other one is just super popular. And also they keep sabotaging each other, even though no one asked them to sabotage each other.

baby-fight
Meanwhile, Snapchat vs. Instagram.

This intense rivalry between Facebook and YouTube has skewed a lot of things for online content creators looking to promote and/or create on the platforms. For example…

Views on Facebook are different than views on YouTube. 

The pictures are of the same video I posted to both YouTube and Facebook. On YouTube, the video got 69 views while on Facebook, it received a little over 230 views. That is a significant enough increase to make any creator pack up their YouTube channel and move exclusively to Facebook.

But wait!  Those Facebook views aren’t real. On YouTube, a view is counted when someone actually clicks on the video and watches it for at least one second. If it’s an accidental click, it still counts as a view. For Facebook, since their videos autoplay on timelines, those views only count how many times that video appeared on a Facebook timeline. The person doesn’t even have to turn the sound on, be an active member of my community, or pay more than 3 seconds to the video before scrolling up. In fact, on Facebook, you can pay to ensure more people have your video on their timeline through ads and hence give your video more “views” despite the fact maybe only one of those hundred views was a legitimate, “I wanna watch this video” view.

At least YouTube gives you a feature to show how much of the video your viewers watch.

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Don’t do clickbait, kids.

You can’t promote YouTube videos on Facebook.

I mean you can…but it’s pretty fruitless unless your Facebook followers have you on “See First” notifications. This is an infamous result of the YouTube/Facebook feud. Pretty much Facebook has their algorithm rigged so that anything with that precious YouTube link will get seen as little as possible or not at all. I’ve personally seen “not at all” more often than not. Meanwhile, because Facebook loves their videos so much, a Facebook video post will get seen more than a regular text post.

So easy recap for you: Facebook video post > Facebook photo post > Facebook Text Post > Literally anything else > Facebook post with YouTube link.

The only way I’ve been able to get around this little trick is to put my YouTube link in the comments of my post and have a call to action at the end of my post to have my audience click the link in the comments. This trick literally only works because Facebook can’t set up an algorithm for comments…yet.

Also YouTube doesn’t have an auto-publish feature for Facebook, which is annoying but at least my followers there see my videos most of the time.

But at least they can agree on captions. 

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The great thing though is that despite their great and never-ending rivalry, YouTube and Facebook’s algorithms both help out a creator that puts captions on their videos. In fact on YouTube, creators will see a 3% increase in views for videos with captions. For Facebook, people will actually see your video and you won’t have to pay a dime.

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I just really dislike Facebook’s requirement to pay for people to see your content.

Even though both sites do it for self-serving purposes, I like to think they’re doing it to become more accessible to the hard of hearing and I am very much in favor of this algorithm promotion. I’m also in favor of anything that lets my Facebook audience actually see what I post to Facebook.

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I spent 40 hours working on my senior project and Facebook only let 9 people see it. 😡

Check out my YouTube channel and my Facebook page to compare the two yourself. Am I doing one wrong over the other? Let me know on my Twitter because both YouTube and Facebook are terrible at quick-communication. 

 

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Instagram Stories is actually better than Snapchat Stories

Oh man. When I first heard about Instagram Stories, I immediately jumped on the It’s-Copying-Snapchat-So-I-Hate-It bandwagon. I mean, it’s so obvious they’re trying to bank on an already mega-popular service they didn’t even bother to change the name. That kind of laziness clearly shows a lack of care for the product, so why should we, the consumers, care for it as well? 

Oh man oh man. I was so wrong. 

Flipping through the very first Instagram Stories from my friends, I fell in love almost as quickly as I first hated it. The glorious transitions between pictures, the improvement in quality of the pictures, and the fact that I didn’t have to work to follow these people made for a swift commitment to the product. Seriously, one of my biggest problem with Snapchat is that you have to work to get followers. Yeah there’s like five different ways to follow people on Snapchat, but none of them include a direct link that I could add to my already growing block of links to my other social media content. Believe it or not, people are lazy and will not actively search for something without a link if they can get away with it. Instagram does not have this fault and I already love them more for it.

Ah yes my glorious media empire, in 50 words or less.

If that wasn’t enough to bide me over, the sheer quality difference between Instagram and Snapchat definitely did it. Instagram’s Stories makes Snapchat pictures look like they were take on a Razor phone. In fact, everything about Instagram Stories makes Snapchat look like a kid’s half-assed coding project turned in for a B+. The aesthetics are just too pleasing on the Instagram Stories. Not only that, but right off the bat from its launch it offers more drawing tools and basic aesthetic filters than Snapchat ever has in the four years of its existence.

My only concern with the Instagram Stories is blatantly the user base. I am worried that not enough people will jump on bored with it and I will be stuck on Snapchat for the rest of my social media existence. I mean, I’m still stuck until Instagram develops a better way to connect people directly, but if Snapchat disappeared tomorrow I wouldn’t even blink an eye. In fact, I was even considering deleting my Snapchat as soon as I fell in love with Instagram Stories. But, you know, the direct message thing. 

Does anyone even use this?

I just wish Instagram had thought of this concept first. Right now the only one-up Snapchat offers compared to Instagram is the location based filters. Other than that, Instagram has clearly shown it can do everything else Snapchat can but better. It doesn’t have the annoying blocks of Stories from corporations (Looking at you, Buzzfeed) or the ads (yet) or a way to negate it’s unique features (Looking at you, Snapchat Memories). It’s everything Snapchat Stories wish it could be, but its success is forever going to be shadowed and cursed by the legacy of Snapchat Stories. That’s the true tragedy is that something this good will always be overshadowed by something that bad.

But hey, at least Snapchat has a dog filter, amirite? 

What’s even the point of this then?

Follow me on my Instagram  to check out my Insta-Story as it happens! Or just search “Maddness22” on Snapchat. Sometimes I open it to the public. It’s pretty neat. I hate it. 

The Emoji Battle (as decided by my Twitter followers)

Recently I was watching television as I prepared an outline for some revisions for my novel. Even though I was only half paying attention for most of the time, this atrocity came onto the screen and demanded my full attention.

That’s right, kids. In a not-so-subtle effort to compete with Coke’s personalized named bottles, Pepsi got emojis. It’s terrible. I hate it. The commercialization of emojis already annoys me, but this just offends me. But enough about my opinions, let’s go to my Twitter followers for their opinions.

You see, as soon as I saw this stain on the already poor integrity of marketing, I of course went to Twitter because I go to Twitter for everything. I set up a poll to see how others felt about the Pepsi emoji because I wanted everyone to agree with me that Pepsi has the worst emojis. But, instead, I discovered that my Twitter followers are terrible.

poll results

That’s right. The hatred for Droid emojis is so prevalent that it beat out both Pepsi and Samsung. I do applaud the one person with the courage to vote against Apple, but c’mon. Pepsi’s emojis aren’t even real. It’s a poor marketing ploy living off the skid marks of Coke’s successful campaign. And Samsung? MSN had better emojis in 2002.

MSN-Emoticons
Really this was the pinnacle of emoji.

I personally don’t understand the hatred for Droid emojis. They’re cute lil potato people with far more personality than the flat-one dimensional Apple emojis. But we can understand why this poll was shifted using the magic of ANALYTICS and KNOWING YOUR AUDIENCE.

yay!
YAY CONTENT STRATEGY!

Now my Twitter followers are great. Since a majority of the followers who interact with my tweets are people I know in real life, for the most part they play along with my tweets and my joking polls. One friend even got me coffee after I tweeted about it (Bless you Ariel). If we look at previous polls I’ve held, you can see that my followers play along and make me feel good about my jokes.

poll2

So with that information, we can assume that the four followers who voted for Pepsi are following the usual routine. Thank you, four followers, for following not only myself but the rules as well.

The one brave soul who voted against Apple is either in this category of playing with the joke or they just dislike Apple emojis. Because I stalk my own tweets, I know that this vote was the third vote after two votes for Pepsi so it was not in sole defense of Droid emojis, which had zero votes at the time. I honestly have no idea who this brave soul is or their motivations, but again bless you for your service.

The zero votes for Samsung is probably out of apathy for the product. No one knows or cares about Samsung emojis for them to even vote against them.

Now the mega coalition against Droid emojis has two possible reasons. Number one, the most likely reason, is that most of my followers are Apple users. Apple users are venomously defensive of their product. It’s the work of effective branding and no matter what the situation is, they will always defend their product. In this case, the defense of their product is going against the main competitor: Android. I couldn’t even begin to list the amount of Android vs. Apple think pieces there are on the internet. Just Google it yourself and dive into the rivalry.

apple versus android
You’ve got some options.

The second reason goes back to my first point: most of my interactive followers know me. They know I’m a proud Droid user and they know that I will defend my Droid Mini to the very grave I used to curse my old iPhone to. By voting against my lovely Droid potato emojis, they fulfill two ways to annoy me by 1. Voting against something other than the obvious answer and 2. Voting against the one I clearly preference.

Or, perhaps, maybe Droid emojis are the worst emojis and I am, indeed, the wrong one.

no!

Either way, according to my poll, that means Samsung emojis are the best emoji to use since no one voted against them so congrats Twitter followers. Your precious Apple, Pepsi, and Droid emojis are futile. All bow down to the choice emoji of both my Twitter followers and Microsoft PowerPoint.

samsung
You asked for this, heathens.

Follow my Twitter to participate in future madness like this. Or check out my YouTube channel, which is actually The Maddness.

What is Miitomo? | A Maddness Review

Look when you follow a lot of gamer YouTubers, you’re going to see and learn about some weird things. One of these things happens to be Miitomo, which to my understanding is a social Mii-dia (get it? I hope so because I’m going to make this joke 1000 times.) app for Nintendo, which I don’t understand. I thought the Miiverse was already their idea of a social mii-dia network, but apparently that’s just their equivalent of a Playstation Network but with way more eight year olds operating without parental supervision.

miiverse
Same, lil dude.

So to satisfy my curiosity, rather than doing some proper research from external sources, I decided to dive right in by getting the app myself and finding out about it from there. How’s that for investigative journalism? Eat your heart out, Pulitzer.

The first thing I got after the initial app download was a series of three questions and a loading screen. What is it loading? I have no idea. This is very exciting. What could this mii-sterious social mii-dea app hold behind these loading screens advising me to connect to the Nintendo network and reserve my battery life?

Screenshot_2016-04-06-21-53-35.png

Ah. A Mii Creator. Excellent.

This seems like a great first step post-loading screen. Nintendo loves their Miis so their social mii-dia account should be focused on Miis. While there was a period in my life where I thoroughly enjoyed making Miis for fun, I’m feeling lazy right now so let’s test this ‘Use camera or photo’ option. If it’s anything like the Nintendo 3DS, we’re in for a real treat.

After deciding my hairstyle and hair color (which is sort of cheating tbh), I was attacked with a barrage of selfies. Instructions were unclear and I have no idea how to turn off the selfie machine gun so I just kind of let it take 10 pictures of me to form 10 Mii heads.
I would probably take more but I was frightened and a friend called me out because I did this act in a public setting. Getting called out for taking a selfie in public is always embarrassing, even if it is to create your perfect Mii.

You know what? I’m actually sort of impressed with this automatic Mii creator. At the very minimum, it’s a good base to create your own Mii. Personally I chose the most similar head (#9) and adjusted it accordingly to make it somewhat resemble me. I thought everything was said and done after designing the character, but holy wow. This social mii-dia app is intense. I had to choose the voice and the personality for my Mii and it was very detailed. Like down to the pitch and depth for the voice. It took me a little bit to get her to sound natural, but once I did the personality portion was easy enough and MaddMii was ready to enter the world of Miitomo with an easy-going, optimistic attitude.

Screenshot_2016-04-06-22-10-15
She’s just like me!

Finally, after all of this, I figured out what the app was about.

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Thank you for the detailed explanation, Nintendo.

Basically from what I can gather, a large portion of the app is dependent on friends. Thankfully, Miitomo helps you with this. You can automatically import all of your Twitter and Facebook friends into the app to discover who’s using it. Since it’s still new, not too many of my friends are on board. However, YouTuber Chadtronic was there to add me back almost right away so I could start messing around with the app.

chadtronic
Thanks Chad.

Screenshot_2016-04-06-22-26-05Honestly…it’s kind of fun. It’s kind of like “Tomodachi Life” but with your actual friends
and their actual input on their Mii’s choices and lifestyles. I wasn’t expecting to spend the entire 40% of my battery life, but that’s just what I ended up doing as I answered questions and viewed my friends’ answers. I can see on others’ experiences with the app that you can take pictures with your Mii friends, but I have no idea how to do that yet.

MIITOMOSHARE
But I can do this!

Overall, this social mii-dia app is a surprise bundle of joy. It’s simple, it’s cute, and it’s free. While I don’t see it gaining any more prominence other than a cute little niche for Nintendo fans to interact with, I do see it becoming moderately successful as more users sign on for it. If you enjoy answering questions about yourself and finding out more about your friends, then this is an adorable app right up your alley. It’s tons better than the Miiverse with interactivity and the fact that it is accessible from your phone is a beautiful bonus.

Now off to charge my phone so I can keep spending all of my time on my new favorite social mii-dia site.

MIITOMOSHARE (1)
My phone died for this.

Be sure to add me as a friend by following me on Twitter. I’ll accept all friend requests, frankly because I need more moo-lah to buy more cute outfits. You want MaddMii to have more cute outfits, right? Also check out my other reviews for other social media sites.

The Worst Sites to Go Viral On

If you’re going to try and be successful on the internet, then it’s probably a goal of yours to “go viral”. I understand the appeal. Its easy exposure for your product/service/etc. and you might even get real life famous off of it. However not only is it nearly impossible to predict internet trends, but some social media sites have no worth to go viral on. For example…

tumblr

Tumblr

If you go viral on Tumblr, do you know what you get? Nothing. Actually that’s a lie, you get a ton of ‘notes’ that fill up your activity. But notes mean nothing besides a unit of measurement for the site. There’s no way to monetize your content on Tumblr and Tumblr, in fact, makes money off of your content (read the terms and conditions for once) so really if your post goes viral, you’re just helping Tumblr out.

The problem with Tumblr is that 35% of its user base makes less than 30k a year, making it one of the “poorest” sites. That means if you have an awesome product, no matter how many “notes” your advertisement gets, people still probably won’t buy it. Your only benefit to going viral on Tumblr is if you have a free mobile app where most of your money comes from advertisements on the app. Tumblr loves those things, especially if they get to make fun of it ruthlessly over and over again.

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Seriously those Episode ads are the worst thing to grace Tumblr since Denny’s made a blog.

googleplus

Google +

I mean Google, all hail the overlord, will love you just for using their site but honestly this is a site that boasts over 2.5 million accounts (nearly double of Facebook) but less than 10% of the accounts are active on Google+.  How? Well do you have a Gmail account? Congrats. You also have a Google+ account.

I have no thoughts on going viral through Google+ because it’s never happened before. More power to you if you manage to achieve it. But the odds are strongly against you.

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If Google+ were a building, this would be it.

snapchat

Snapchat

Is Snapchat a fascinating and unique tool for internet marketing? Yes. Will you get a wide audience? Yes. Can you go viral off of it? Absolutely not.

First off no matter what you’re advertising, you’ll always be asking your audience to get off Snapchat and find your product. YouTube videos, your artwork, a neat pair of shoes…none of that is accessible through Snapchat which means you lose every single lazy viewer who just wants to click a link to get there. So everyone. You’ve lost everyone.

snapchat2
This kid could be hugely popular on Snapchat. Who knows.

Second, again like Tumblr, there’s no way to monetize snaps. So you’re just basically giving people news updates on your products and you have to do it in less than 10 seconds. There’s a reason there’s no “Snapchat celebrities”. It’s because it’s hard as hell and no real benefit to it. The best you can do is already be a celebrity and then be on Snapchat.

 

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Facebook

Who would’ve guessed that the world’s biggest social media site is actually one of the worst sites to go viral on? Well consider this: it’s too big. It’s cluttered with thousands of “Share for a Prayer!” and “5,000,000,000 likes and my mom will be a reasonable human being and quit smoking” while simultaneously restricting everyone’s profiles by structuring them to the utmost privacy. You’re never going to reach everyone fast enough to achieve “viral” status.

minions
Unless you’re a Minion. Everyone on Facebook loves Minions apparently.

Facebook was created for friends and family, not internet fame. If you want to be internet famous, aim for YouTube, Vine, or Instagram. All of them are platforms ripe for internet fame with huge user bases. People are making livings on these platforms alone without going viral. For these websites going viral is a dream, but not an impossible one.

 

Even though they’re terrible sites to go viral on, I’m still on most of them! Follow my Tumblr, Google+ (if you’re part of the 10%), and Facebook page for updates about this blog. You can also follow my YouTube, Vine, Instagram, and Twitter before I inevitably go viral on at least one of them.

The Beauty of Jacksfilms’s Short Shorts.

I’m not going to lie; I’ve been a fan of Jacksfilms for ages. He’s probably the one YouTuber

short shorts
No. Not these short shorts.

I’ve continued to watch since I became a fan of YouTube in 2010. Part of the reason is that Jack Douglass is a genius when it comes to adapting to the ever evolving world of online video. His new sketch series Short Shorts is an example of this.

You know how YouTube and Facebook are kind of sort of fighting? Well they are and it might turn nasty in a couple years/months/weeks/etc, but for now it’s relatively quiet. In the meantime, YouTubers are struggling to find ways to continue to promote their content on Facebook, the world’s biggest social media site, without losing money from their monetized videos. If they post just a link to their YouTube video, hardly anyone will see it. If they straight up upload the entire video to Facebook, they’ll get a massive audience but they don’t make any money off of it.

It’s a struggle that has found many creative solutions from multiple YouTubers. “Markiplier” has simply opted to upload tiny videos that would increase his exposure while continuing to link his Facebook page to his YouTube videos.

 

Shane Dawson uploads very tiny sneak peeks to his latest video via Facebook, but posts the link to the full video on YouTube in the same post. While this is an effective method and probably the most commonly used by YouTubers, it doesn’t really do much for exposure and really it just encourages current fans to interact with the content.

shane dawson

Now Jack Douglass has it figured out. With Short Shorts, each video is a compilation of several very, very short comedy clips. By uploading a single clip from the video to Facebook with a link to the YouTube video (similar to Shane Dawson), Jack Douglass not only engages his current audience to watch the entire YouTube video, but he also manages to promote his video across Facebook.

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16,000 views on Facebook alone.

It’s the equivalent of a free sample at a grocery store. But Jacksfilms is letting you sample an entire slice of pizza whereas most YouTubers attempting the YouTube/Facebook cross promotion only give you a small piece of pepperoni. If you have a slice of pizza, you’ll be able to effectively decide if you want the entire pizza or not. If you have just a slice of pepperoni, you’re probably not going to know whether or not you like the whole pizza.

OLYMPUS DIGITAL CAMERA
In other news, I need to quit blogging around dinner time.

It’s so simple yet so genius, I wouldn’t be surprised if part of the inspiration for this video series came from the YouTube/Facebook struggle. Jack Douglass has had some troubles with Facebook pages such as The LAD Bible stealing his entire videos without credit so he’s definitely aware of the problem. Either way, YouTubers looking for effective YouTube/Facebook cross promotion: look to Jacksfilms. He knows what he’s doing.

 

Speaking of YouTubers on Facebook, did you know that I am a YouTuber and I have an official Facebook page? It’d be cool if you followed me on them, but you can also just sign up for this blog’s mailing list and get updated on posts like this one on the future! Yay!

THUMBS

How to Fix Your Facebook Timeline!

There’s a common misconception that if you like a Facebook page, that means you want to always see what that Facebook page posts. Well according to Facebook, that’s just silly. You only want to see the posts from friends/pages that you regularly engage with. Even if that means you only see the friends who post Buzzfeed five times a day, that’s fine. Who wants to know what all of their friends are up to anyway?

quality content
I haven’t heard from my mom in weeks.

But if you are that weirdo who actually wants to see everything they signed up to see on their Facebook feed, then Facebook has created several tools to help you on your conquest.

First, the easiest, is to just visit the intended page or friend. Below the header is a little bar with the table of contents and the actual ‘like’ or ‘friend’ button. It varies on different types of pages for some reason, but ultimately under the ‘Following’ or ‘Liked’ button in the drop down menu there are two options. One is ‘Default’ which is the option that guarantees you only see 20-40% of their posts unless the owner of the page pays Facebook for you to see all of the content. The second option is ‘See First’ which ensures that you never miss a post despite the owner’s payment plan. Click that one to never miss a post.

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The second solution is more ideal if you want to completely redo your Facebook timeline. Don’t worry. It’s actually really simple because if there’s one thing Facebook is good at, it’s cleaning up their own mistakes.

On the side bar to the left of your timeline, there’s an option at the top of the Favorites block titled ‘News Feed.’ Once you hover over it, a little gear appears. Click the gear and then click ‘Edit Preferences.’

step1

When you click ‘Edit Preferences,’ you get this beautiful pop-up menu that’s very accessible and easy to use.

pop up menu

‘Prioritize Who to See First’ is just like what we did with the first solution, but on a mass scale. You can choose multiple pages and friends at the same time to choose who to see first. Facebook already has a pretty clear idea on who you care about so they put those people on top of the list for you. But sometimes they mess up so this is your time to tell Facebook that they’re wrong and reprioritize the list.

see first

‘Unfollow People to Hide Their Posts’ is a very neat little feature. Instead of prioritizing it by their own algorithm, Facebook sorts this list by who’s been posting excessively lately and actually gives a count of their posts. It takes only a click to get them off your timeline and the best part is that they will never know that you no longer see their posts. They’re still your friend on Facebook, but you just never have to deal with their excessive posts ever again. Can you tell I’m in love with this feature?

unfollow

‘Reconnect with people you unfollowed’ is basically a reminder that you unfollowed some people. Trust me, it’s easy to forget who you unfollow after not seeing them in your timeline for so long. Even if you only unfollow someone to stop their horde of prom/wedding/reunion/etc pictures for a brief moment of time, you can still forget. This feature is just a nice reminder that you’ve unfollowed a couple people and it might be time to see them on your timeline again.

reconnect

And that’s how you make sure you never miss the Facebook posts you care about while getting rid of the posts that clog your timeline. Now you have no excuse to miss a post from my Facebook page where I post all of my blog posts, videos, and announcements!

Or…other pages that you care about. But whatever.